The metaphor of “tourism attraction is a gem” is often used in tourism texts to create a sense of value, beauty, and uniqueness around popular tourist destinations. The comparison to a gem suggests that these attractions are rare and precious, with an aesthetic appeal that makes them desirable to visitors.
Like gems, tourism attractions are often seen as valuable due to their rarity or exclusivity. This could be because they are located in remote or difficult-to-reach locations, have limited access or availability, or offer unique experiences that cannot be found elsewhere. The metaphor of a gem emphasizes the idea that these attractions are worth seeking out and experiencing because they are so special and valuable.
Additionally, just like each gem has its own unique qualities and characteristics, each tourism attraction has its own individual story or history. This can help to differentiate one attraction from another and make it more appealing to potential visitors. The metaphor of a gem highlights this individuality and uniqueness by emphasizing the special qualities that make each attraction stand out.
Overall, the metaphor of “tourism attraction is a gem” is used in tourism texts to position popular tourist destinations as valuable and exclusive experiences that are worth seeking out due to their rarity, beauty, and individual stories.




