When it comes to the product experience on eBay, there are two main perspectives: Seller Experience and Buyer Experience.
Let’s start with Seller Experience. Our goal is to seamlessly onboard new sellers and provide education and tools to help all sellers run their business effectively on eBay. This includes our Seller Onboarding process and end-to-end listing experiences across all touchpoints. We use DSS-related IDL tables as the Single Source of Truth (SSOT) for performance analysis of all Pre/Listing tools such as Shelby, Helix, Radix, etc.
We also offer Sell Through solutions that aim to increase seller efficiency and grow their businesses by providing promotional tools, data insights, stores, and social platforms to drive higher engagement and conversion rates on eBay. The DSS IDL tables are also the SSOT for seller-driven traffic business (Social Share, Store CRM), which contributed $568M dGMB last year.
Moving on to Buyer Experience, buyers can land on eBay through paid search or by browsing our site and searching for what they want using keywords. They then move through the conversion funnel with features like VI, BBOWAC, Payment, etc.
For SEO/Browse, we act as the SSOT for performance analysis and monitoring of 158M active Browse Nodes on eBay sites which contributed $430M dGMB last year.
Our DSS Search IDL tables enable 1208 search metrics that support 5799 experiments and 9205 reports to optimize overall search experience. We are also the SSOT for search conversion and performance & health monitoring.
In summary, at eBay we strive to provide a seamless product experience for both sellers and buyers by leveraging data-driven insights from our DSS IDL tables as the SSOT across various touchpoints throughout their journey on our platform.
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