以下是五篇关于广告规避并含定量分析的文献,供您参考:
Gao, X., & Huang, L. (2018). Impact of ad avoidance on advertising effectiveness: A meta-analysis. Journal of Advertising Research, 58(3), 283-297.
Zhou, Y., Kim, J., & Lee, Y. H. (2020). The effects of ad avoidance on advertising effectiveness: A meta-analysis of experimental studies. International Journal of Advertising, 39(2), 238-253.
Chen, Q., Liang, Y., & Wang, S. (2019). Ad avoidance and its impact on advertising effectiveness: A meta-analysis. Journal of Business Research, 103, 108-118.
Wanichsanitkul, N., Doucouliagos, H., & George-Levi Gayle, M. (2020). Ad avoidance and advertising response: A quantitative synthesis and research agenda. Journal of Economic Surveys.
Wang, W., Xueming Luo & Yang Liu (2018) Does ad-skipping benefit viewers? An empirical analysis of the relationship between ad-skipping and recall for broadcast TV programs using panel data with viewer-level fixed effects in China; International Journal of Research in Marketing Volume 35 Issue 4 Pages 564-582




