a) Analyse how and why a business’ objectives might change over time. b) In June 2016, the UK voted to leave the European Union (EU) – commonly referred to as Brexit. Discuss the usefulness of SWOT analysis to senior managers of UK companies when ...-Go服务器开发

a) How and Why a Business’ Objectives Might Change over Time:

Business objectives can change due to a variety of internal and external factors. Some of the reasons for these changes are:

Changes in market conditions: Economic, technological, and social factors can impact the demand for a company’s products or services, leading to adjustments in business objectives.
Shifts in consumer preferences: Consumer tastes and preferences can evolve over time, necessitating changes in the way businesses approach their target markets.
Changes in competition: The emergence of new competitors or changes in existing rivals’ strategies may require companies to reassess their objectives to remain competitive.
Internal factors such as mergers, acquisitions, or restructuring activities within an organization may also lead to changes in business objectives.
Regulatory environment: Changes in government policies or regulatory requirements may force businesses to modify their operations or goals accordingly.

b) Usefulness of SWOT Analysis to Senior Managers of UK Companies When Considering Post-Brexit Corporate Strategies:

SWOT analysis is a useful tool for senior managers of UK companies when considering post-Brexit corporate strategies because it enables them to identify the strengths, weaknesses, opportunities, and threats facing their organizations after Brexit. Here are some ways that SWOT analysis can be helpful:

Strengths: By identifying key strengths of the company such as its brand reputation or unique value proposition compared with its peers after Brexit enables senior managers to develop strategies around these areas that they could use as leverage against their competition.
Weaknesses: Understanding potential weaknesses allows senior managers to develop contingency plans or take actions needed like cost-cutting measures that could help mitigate any risks associated with post-Brexit scenarios.
Opportunities: Identifying potential opportunities arising from Brexit like accessing new markets outside the EU could help companies find ways of expanding into other countries which were not previously possible before leaving the EU.
Threats: By identifying potential threats like supply chain disruptions or changes in regulations, senior managers can develop risk management strategies that could help them cope with any negative impacts and emerge stronger from post-Brexit scenarios.

Overall, SWOT analysis can provide senior managers of UK companies with a structured approach to assessing their current situation and developing strategies that capitalize on opportunities while mitigating risks associated with post-Brexit scenarios.