The source domain in the conceptual metaphor of Tourism Attraction is a Gem is “gemstones” and the target domain is “tourism attractions”. The mapping between the two domains can be summarized in the following structured table:
| Source Domain (Gemstones) | Target Domain (Tourism Attractions) |
|---|---|
| Rarity | Limited access/availability, remoteness, exclusivity |
| Value | Desirability, worth seeking out |
| Beauty | Aesthetic appeal, uniqueness |
| Individuality | Unique qualities or characteristics that differentiate from others |
In this mapping, we see that gemstones are being used as a metaphor to describe tourism attractions. The rarity and value associated with gemstones are transferred to tourism attractions to emphasize their exclusivity and desirability. Additionally, just as each gemstone has its own unique qualities, each tourism attraction has its own individual story or history that sets it apart from other attractions.
Overall, this conceptual metaphor helps to create a sense of value and uniqueness around tourism attractions by comparing them to rare and precious gems.




