Overall, the findings of this research will contribute to a better understanding of the impact of digital transformation on company performance and the stock market, shedding light on the critical role of business models in successful digital transformation. Furthermore, it may help companies to identify key factors that influence their performance in the digital age, facilitating the formulation of effective strategies for sustainable growth. Additionally, investors may benefit from the insights generated by this study, which could enhance their investment decision-making processes.
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