Overall, this research aims to contribute to the understanding of the complex relationship between digital transformation, business model innovation, company performance, and the stock market. The results of this study can provide insights for companies seeking to implement digital transformations and improve their organizational performance, as well as for investors looking to make informed decisions about investing in companies undergoing digital transformations. By filling the gaps in the existing literature, this research has the potential to advance our knowledge of how digital transformation affects the business world and the economy at large.
The contemporary business environment is increasingly complex due to the expansion of global markets, the internationalization of firms, and advancements in science and technology. The COVID-19 pandemic has presented numerous challenges and disrup...